design for
print & screen

Who we are.

For roughly 25 years I’ve run my own design show, or designed within a team, with the goal of finding new and innovative ways to use storytelling and digital media to provide engagement between brands and their audience. Throughout this journey I’ve developed, created and produced across many media platforms in an integrated, symbiotic and, hopefully, unexpected way. I have been exposed firsthand to the entire creative process, soup to nuts. I understand the importance of research, strategy and vision, as well as the dynamics of managing a team. I’ve presented to clients at company meetings and new biz pitches, and to stakeholders at high-level evaluations, and I’ve canvassed over many a coffee. I get the big picture, but I also appreciate all the little pixels that bring it together.

I’m a self-confessed style-sheet hustler and layout fanatic, having project managed, designed and produced (from concept through to production) a series of more than 20 global cycling guidebooks. In addition I’ve designed and produced countless glossy lifestyle magazines marketed to varied audiences (see below for details). Not to mention reports, newsletters, catalogues, posters, packaging, presentations, point of sale, books, brochures, flyers and eDMs. I’m also a whiz on the tools that make up the ingredients of a good finished piece, with a high level of proficiency in the entire Adobe suite of products, as well as in Microsoft. I am especially passionate about the creation, maintenance and development of brands, having solved, established and progressed a slew of identity puzzles over my long career.

While I had a traditional design education way-back-when, for the last ten years I’ve been cutting my web-teeth from my print graphic beginnings, and one of my favourite things to do is utilise that upbringing in new media.

I’ve been lucky enough to work with some fabulous clients throughout my career, and in the process I’ve made some solid friends. I’m easy-going yet determined, reliable to a fault, and I never break a sweat under pressure (well, hardly ever). I’m also accurate and consistent, clear and concise, and I love a good system!

Thanks for visiting! I hope what you see makes you smile.

the big picture

PUBLICATION DESIGN

clients

South Coast Style Magazine (8yrs)

Bicycling Australia (5yrs)

Mountain Biking Australia (5yrs)

Where to Ride (20 books)

Inclean Magazine (4yrs)

ASCP

UTS / WHO Global Network

Australia Free

Woodslane Press

Australian Pro Bono

Cyclestats

skills

Art Direction

Project Management

Book Design & Production

Magazine Design & Production

Image Curation & Manipulation

High-end touching up

Illustration Design

Typography Design

Infographic Design

Cartography

Advertising Design & Client Liaison

Prepress & Print Production

WESBSITE DESIGN & DEVELOPMENT

clients

Michael Vail Design

Sallie Moffat

Elemente Consulting

Brunswick Solutions

Adventure Junky

Space 145

Cyclestats

skills

UI / UX & Responsive Design

HTML, CSS, Javascript & PHP

Content Management Systems

Wireframing & Prototyping

E-Commerce Websites

Content Strategy & Curation

eDMs

CARTOGRAPHY

clients

Where to Ride

Bicycling Australia

Mountain Biking Australia

South Coast Style Magazine

Australia Free

Woodslane Press

skills

Project Management

Evaluation & Processing of GIS Data

Scale & Projection Assessments

Topographic Map Design

Navigational Map Design

Research & Liaison

Flowcharts & Specifications

Preparing Compilations

Prepress & Print Production

IDENTITY DESIGN

clients

Brunswick Solutions

Brunswick Enterprises

ASCP

Space 145

Elemente Consulting

Kanyini Consulting

Hauoli Paddle Boards

Southern Cross SUP

Emma Lawes Design

Cokeworks Custom Guitars

Mala Beads

skills

Client Liaison

Preparation of Brief

Research

Typography Design

Logo & Business Card Design

Brand Style Guideline Documents

Packaging Design

Email Signature Design

Prepress & Print Production

CORPORATE DESIGN

clients

ASCP

Australian Pro Bono

UTS / WHO Global Network

Housing Trust

Tibra

3 Bridges Community

skills

Client Liaison

Preparation of Brief

Annual Report Design

Financial Report Design

Presentation Design

Collateral Design

Infographic Design

Typography Design

Research & Strategy

Prepress & Print Production

PROJECT MANAGEMENT

clients

Where to Ride

South Coast Style

Bicycling Australia

Mountain Biking Australia

Australian Pro Bono

Brunswick Solutions

Australia Free

Woodslane Publishing

Tibra

UTS / WHO Global Network

Michael Vail Design

Space 145

Elemente Consulting

skills

Feasibility Studies & Business Cases

Scope, Definition, Schedule & Cost Planning

Milestone Identification

Project Execution

Project Completion

PRINT PRODUCTION

clients

All print clients

skills

Liaison with print houses

Negotiation of quotes & timeframes

Negotiation of delivery terms

Preflighting

Digital Markups

Proofreading

Colour Adjustments

Impositions

Colour Separations

Print-ready File Preparation

Digital, PDF & Hard Copy Proofing

COLLATERAL DESIGN

clients

South Coast Style Advertisers

Bicycling Australia Advertisers

Mountain Biking Australia Advertisers

Australian Pro Bono

& MANY, many more …

skills

Advertising Artwork

Brochures & Flyers

Packaging

Posters

CD / Vinyl Artwork

Prepress & Print Production

T-Shirts & Cycling Jerseys