Justine Powell is a freelance art director

and designer, specialising in website design

and development, brand systems and print for

arts organisations, festivals and events-based

businesses across New South Wales.

Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.

Justine Powell is an indepenent art director and designer, specialising in website design and development, brand systems and print for arts organisations, festivals and events-based businesses across New South Wales.

About Justine

Based on Dharawal country (Wombarra | Illawarra), Justine’s 25+ year practice has evolved from traditional graphic design into building complex, content-driven digital platforms that support the real-world needs of small to mid-sized organisations. Her work is particularly focused on regional arts and cultural projects, often working with organisations connected to contemporary First Nations practice, community-led initiatives and live events.

Alongside design and development, Justine works closely with clients to untangle content, refine workflows and implement systems that make day-to-day operations simpler and more sustainable. The aim is not just to produce polished outcomes, but to create tools that are intuitive to manage and built to grow over time.

Her approach is practical, collaborative and considered, balancing strong visual outcomes with robust, flexible systems. Across both print and digital, the work is grounded in clarity, usability and a clear sense of place.

Capabilities

Art Direction - Website Design & Development - CMS Architecture & Content Modelling - Event & Program-Based Website Systems - User Experience (UX) & Interface Design (UI) Information Architecture - eCommerce (WooCommerce & Shopify) - SEO Strategy & Optimisation - Analytics & Tracking (GA4, Tag Manager) - Digital Strategy - Brand Strategy & Identity Design - Campaign & Marketing Collateral - Print & Publishing Design - Signage & Wayfinding - Content Strategy & Development - Email Marketing (eDM) - Social Media Design Systems - Workflow & Process Optimisation - Creative & Technical Consultation - Production & Project Management - Copywriting.