An annual winter arts festival initiative of the Bega Valley Regional Gallery, Art Month Sapphire Coast brought together the breadth of artistic talent across the far South Coast each August. Across two editions, the collateral centred on an existing suite of regional illustrations - characters and landmarks capturing the cultural and lifestyle identity of the area - with the task to build a publication that was both functional and full of energy. The result is a bold, lively program guide, drawing its palette directly from the illustration suite and balanced with a clean typographic system that keeps the content clear and easy to navigate without losing its sense of play.