Built from the ground up for a Sapphire Coast startup with a clear point of difference - pure Australian botanical oils, sourced, distilled and packaged on-site - Blue Moon Distillers required a fully integrated approach across strategy, brand identity, packaging and a custom Shopify build. The identity centres on a palette drawn directly from the botanicals themselves, giving each product its own chromatic character while holding together as a cohesive system. That logic carries through from label to box to screen, with packaging and e-commerce designed to work as a single, considered experience. Beneath the surface, a carefully structured Shopify build supports product management, content and fulfilment with minimal friction, pairing a refined frontend with a system that is straightforward to run and built to scale.