Before the South Coast was a destination, South Coast Style was already documenting it. A 260-page quarterly glossy covering the region from Wollongong to the Victorian border, it was for many years the only publication of its kind serving the area. Over seven years as Art Director and lead designer, the role spanned the full scope of print production: layout and design across every issue, advertiser collateral and end-to-end production management, all within an established masthead. At a time when print still carried weight, it was a role that demanded precision, consistency and a sharp editorial eye.