A small-batch Blue Mountains manufacturer producing climbing and backcountry skiing gear entirely by hand, Whippet Mountain Gear is a brand where the product leads. The brief was to build a site that reflects that clarity: direct, functional and grounded in the same no-nonsense approach as the gear itself. The result is a clean WooCommerce build supporting a tightly focused range of around 30 SKUs, structured for ease of navigation and straightforward purchasing. Nothing extraneous, just a considered platform that supports the product and the people who use it.